Leveraging LinkedIn


LinkedIn plays an important role in how you are perceived professionally. Learn how to leverage this high-traffic destination with a LinkedIn profile that truly reflects your professional brand and allows you to connect with prospects and customers.

Audience: Any bank employee who uses Facebook to promote the bank’s brand, products, and services.

Modules Include:

  • Stand Out: Build a Powerful Profile
  • Connect: Grow Your Network
  • Tune In: Keep Up in a Busy World
  • Share: Be a Thought Leader
  • Reach Out: Promote Your Brand

Learning Objectives:

  • Explain the best practices for creating accounts and content
  • Identify strategies to connect with prospects, customers, and other professionals
  • Leverage LinkedIn as a tool to stay informed
  • Identify thought leadership strategies
  • Identify approaches to extend branch reach and increase audience engagement

Related Courses:

This course applies to the Foundational Certificate in Bank Marketing.

ABA Certifications:
1.5 CFMP

These courses are are powered by Mindset Digital, ABA’s exclusive digital media e-learning partner.

The New York Bankers Association is a Local ABA Training Provider.

NYBA Professional Development at (212) 297-1679 or education@nyba.com.
Enroll Online
Member $129
Non-Member $179

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To license this course for multiple learners, contact NYBA Professional Development.