The Power of Facebook


The place to find and meet clients and prospects is online. Learn how you can leverage the 1.7 billion users on Facebook to expand your reach and grow your bank’s business.

Audience: Any bank employee who uses Facebook to promote the bank’s brand, products, and services.

Modules Include:

  • Stand Out: Create Your Account
  • Share It: Earn Attention
  • Reach Out: Grow Your Audience
  • Customize: Promote Engagement
  • Analyze: Increase Your Impact

Learning Objectives:

  • Explain the best practices for creating accounts and content
  • Identify ways to connect with prospects and customers
  • Identify strategies to launch Facebook campaigns, extend your reach, and build brand loyalty
  • Identify the types of tools that Facebook offers to engage your audience
  • Track effectiveness and success measures

Related Training:

  • Marketing in a Digital World: Digital Campaigns
  • Leveraging LinkedIn
  • Strategic Twitter
  • Marketing in a Digital World
  • Social Media: Managing the Risks

This course applies to the Foundational Certificate in Bank Marketing.

ABA Certifications:
1.5 CFMP

These courses are are powered by Mindset Digital, ABA’s exclusive digital media e-learning partner.

The New York Bankers Association is a Local ABA Training Provider.

NYBA Professional Development at (212) 297-1679 or
Enroll Online:
Member $129
Non-Member $179

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To license this course for multiple learners, contact NYBA Professional Development.