Marketing in a Digital World: Digital Campaigns


Marketing in a Digital World: Digital Campaigns is a three-course series that shows you what digital advertising is and why it’s an important component of your bank’s marketing strategy. You’ll uncover the role of search engine optimization (SEO) in getting seen by customers, and see why marketing on mobile devices deserves special considerations.

Bonus Material includes an introduction to digital marketing approaches and examples of digital marketing in action.

Audience: For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources.


Related Training:

These courses are are powered by Mindset Digital, ABA’s exclusive digital media e-learning partner.

This series applies to the Foundational Certificate in Bank Marketing .

ABA Certifications: 4.5 CFMP

The New York Bankers Association is a Local ABA Training Provider.

NYBA Professional Development at (212) 297-1679 or
Enroll Online
Member $299
Non-Member $399

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To license this course for multiple learners, contact NYBA Professional Development.