Strategic Twitter


Twitter has become an essential way to share instant feedback with companies and brands. Learn how to leverage Twitter to develop compelling content and grow your bank’s audience of customers, prospects, and influencers.

Audience: Any bank employee who uses Facebook to promote the bank’s brand, products, and services.

Modules Include:

  • Stand Out: Create a Compelling Account
  • Keep Up: Develop a Powerful Network
  • Tune In: Keep Up in a Busy World
  • Share: Be a Thought Leader
  • Reach Out: Promote Your Brand

Learning Objectives:

  • Explain the best practices for creating accounts and content
  • Identify strategies to connect with prospects and customers
  • Create content that engages
  • Create a strategy to achieve your communication and marketing objectives
  • Identify the types of advertising available on Twitter

Related Training:

  • Marketing in a Digital World: Digital Campaigns
  • The Power of Facebook
  • Leveraging LinkedIn
  • Marketing in a Digital World
  • Social Media: Managing the Risks

This course applies to the Foundational Certificate in Bank Marketing.

ABA Certifications: 1.5 CFMP

These courses are are powered by Mindset Digital, ABA’s exclusive digital media e-learning partner.

The New York Bankers Association is a Local ABA Training Provider.

NYBA Professional Development at (212) 297-1679 or
Enroll Online
Member $129
Non-Member $179 

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To license this course for multiple learners, contact NYBA Professional Development.