Marketing in a Digital World
ABA SELF-PACED ONLINE TRAINING
Marketing in a Digital World shows you how to break through the noise and reach your target audiences. You’ll learn to leverage Facebook, LinkedIn, and Twitter to expand your reach and build your bank’s brand. You’ll explore the latest strategies for crafting digital campaigns, including optimizing for search and which paid options can best engage your target audiences. Examples of successful campaigns by other financial institutions make it easy to put your ideas into action.
For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources.
- Social Campaigns
- Digital Campaigns
This series applies to the Foundational Certificate in Bank Marketing
These courses are are powered by Mindset Digital
, ABA’s exclusive digital media e-learning partner.
The New York Bankers Association is a Local ABA Training Provider.
NYBA Professional Development at (212) 297-1679