ABA School of Bank Marketing and Management


Application (coming soon)

Build a core foundation of expertise

The ABA School of Bank Marketing and Management is the only national school of its kind for bank marketers. Learn from an unmatched faculty of industry experts and practitioners. The impact-driven curriculum provides a solid foundation in marketing principles and management practices. With increased competition from traditional banks, brokerage houses and online financial services providers, marketing has become more important than ever.  Gain the skills you need to develop and execute successful strategic marketing campaigns to increase your bank’s visibility and contribute to the bottom line. Course Curriculum and Schedule The ABA School of Bank Marketing and Management is a two-year program delivered one week a year. After successfully completing Year I requirements, students are automatically enrolled in Year II. To graduate, students must also complete several between-session assignments, including a marketing plan or research report, under the guidance and direction of faculty advisors comprised of distinguished marketing professionals.

Who Should Attend

  • Marketing Directors and Staff
  • Training Specialists
  • Database Marketers
  • Product Managers


Admission Requirements

Admission to the School of Bank Marketing and Management is open to individuals associated with a financial institution or service organization eligible for membership in the ABA Marketing Network or the American Bankers Association. Admission is based on the following requirements:

Two or more years of experience in financial services marketing, or a Baccalaureate degree with a business, economic or marketing related major.



The tuition fees per year cover all coursework, materials, most meals on-site, and are the same for Year I and II. Tuition does not include hotel accomodations.
Note: The applicant must be an ABAMN member to receive the ABAMN Member rate.

NYBA Bank Member  $2,945 Non-Member  $3,945

2-3 attendees save 5% off tuition 4-10 attendees save 10% off tuition 11+ attendees save 15% off tuition ABA Marketing Network A membership in the ABA Marketing Network will provide you with the support and information you need to succeed in the business of financial services marketing.  ABAMN provides many resources for SBMM students, such as a selection of free SBMM graduate student marketing plans or research papers. To learn more about membership, contact the ABAMN Membership Manager at (202) 663-5378 or visit the ABA Marketing Network.

Hotel Accommodations 

Accommodations are not included in the tuition and participants are responsible for arranging and paying for their own housing.  The ABA has arranged for discounted rates of $117.00 single/ $129.00 double occupancy plus tax at the Radisson Hotel Central Dallas.  Call 214-750-6060 or 800-333-3333 to make your hotel reservations directly with the hotel and mention you will be attending the ABA School of Bank Marketing and Management. All reservations must be guaranteed with a deposit equal to one night’s stay. Valid Visa, MasterCard, American Express or Discover with number and expiration date are acceptable. If you do not have a major credit card, full payment for the first night is the required deposit within 10 days of making your reservation. Hotel check-in time is 3:00 pm and checkout time is 12:00 pm.

Additional Information

Cancellation and Refund Policy
If you cancel after acceptance, you may transfer your confirmed place to a future session for the same school or to another qualified candidate from you institution. If you cancel more than 30 days before the start of the session, you will receive a tuition refund less a $350 processing fee. If you cancel 16-30 days before the start of the session, you will receive a tuition refund of 50%. If you cancel less than 16 days before the start of the session you are not eligible for a refund. All cancellations must be made in writing to the Program Director.    

“An investment in knowledge always pays the best interest.”  Benjamin Franklin

The New York Bankers Association is a Local ABA Training Provider.

Questions: NYBA Professional Development at (212) 297-1679 or education@nyba.com.