Bank Sales and Service: Expanding Customer Relationships

ABA SELF-PACED ONLINE TRAINING

Guides you through strategies for earning customer loyalty. Create and maintain strong bank customer and partner relationships. Meet customers’ expectations by understanding their needs and decision processes. Be better prepared to offer value-add products and services.

Duration: Approximately 12 minutes.

Audience: For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.

Learning Objectives:

  • Describe the customer purchasing and decision process
  • Understand what customers expect from bankers
  • Match products and services to meet customer needs

Related Training: Banking Basics Suite

The New York Bankers Association is a Local ABA Training Provider.

Questions:
NYBA Professional Development at (212) 297-1679 or education@nyba.com.
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Member $55 
Non-Member $75


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To license this course for multiple learners, contact NYBA Professional Development.