Bank Marketing: Building Customer Relationships
ABA SELF-PACED ONLINE TRAINING
Guides you through attracting customers and building strong relationships through marketing. Explore current methodologies. Craft a market-driven strategy for product development.
Approximately 12 minutes.
For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.
Related Training: Banking Basics Suite
The New York Bankers Association is a Local ABA Training Provider.
- Explain how marketing helps to build customer relationships
- Describe the components of a market-driven strategy
- Outline the components of effective product development
- Explain the laws governing marketing by phone, fax, email, the Internet, and mobile devices
NYBA Professional Development at (212) 297-1679