Bank Marketing: Building Customer Relationships

ABA SELF-PACED ONLINE TRAINING

Guides you through attracting customers and building strong relationships through marketing. Explore current methodologies. Craft a market-driven strategy for product development. 

Duration: Approximately 12 minutes.

Audience: For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.

Learning Objectives:

  • Explain how marketing helps to build customer relationships
  • Describe the components of a market-driven strategy
  • Outline the components of effective product development
  • Explain the laws governing marketing by phone, fax, email, the Internet, and mobile devices

Related Training: Banking Basics Suite

The New York Bankers Association is a Local ABA Training Provider.

Questions:
NYBA Professional Development at (212) 297-1679 or education@nyba.com.
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Member $55 
Non-Member $75


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To license this course for multiple learners, contact NYBA Professional Development.