Search Engine Optimization


Search engine optimization (SEO) is a critical way to make your bank more visible to people seeking what you have to offer. Learn about the factors that affect search results and identify best practices that can help you and your bank right away.

Audience: Marketing professionals.

Modules Include:

  • Search Engines: Drive Traffic
  • On-Page: Maximize Your Site
  • Off-Page: Attract Visitors
  • Writing for SEO: Contribute to Success

Learning Objectives:

  • Describe how search engines work, including how they identify and rank webpages
  • Identify the factors on a website that most affect search rankings
  • Identify the factors separate from your website that most affect search rankings
  • Write content to optimize search results

Related Training:

  • Marketing in a Digital World: Digital Campaigns
  • Find Your Audience
  • Build Your Campaign
  • Social Media: Managing the Risks

This course applies to the Foundational Certificate in Bank Marketing.

ABA Certifications: 1.25 CFMP

These courses are are powered by Mindset Digital, ABA’s exclusive digital media e-learning partner.

The New York Bankers Association is a Local ABA Training Provider.

NYBA Professional Development at (212) 297-1679 or
Enroll Online
Member $129
Non-Member $179

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To license this course for multiple learners, contact NYBA Professional Development.