Marketing in a Digital World: Social Campaigns


In Marketing in a Digital World: Social Campaigns, a three-course series, you’ll learn how to expand your reach and build your brand using Facebook, LinkedIn, and Twitter. You’ll see why social networks must be part of an integrated marketing strategy to share your bank’s story, connect with customers and prospects, and build brand loyalty.

Bonus material includes an introduction to social marketing approaches and case studies to help you put campaigns into action.

Audience: Marketing professionals, and any bank employee who uses Facebook, LinkedIn or Twitter to promote the bank’s brand, products, and services.


  • The Power of Facebook
  • Leveraging LinkedIn
  • Strategic Twitter

Related Training:

  • Marketing in a Digital World: Digital Campaigns
  • Selling in a Social World
  • Marketing in a Digital World

This series applies to the Foundational Certificate in Bank Marketing.

ABA Certifications:
5.0 CFMP

These courses are are powered by Mindset Digital, ABA’s exclusive digital media e-learning partner.

The New York Bankers Association is a Local ABA Training Provider.

NYBA Professional Development at (212) 297-1679 or
Enroll Online
Member $299
Non-Member $399

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To license this course for multiple learners, contact NYBA Professional Development.