Find Your Audience


Learn about the variety of ways to reach customers and prospects, and how to combine digital ad options for maximum effect.

Audience: Marketing professionals.

Modules Include:

  • Search Ads: Get Found
  • Display Ads: Make an Impression
  • Video: Capture Attention
  • Apps: Engage Audiences
  • Text Campaigns: Think Mobile

Learning Objectives:

  • Describe key attributes, benefits, and metrics associated with: search ads, display ads, and video campaigns
  • Explain how apps and in-app advertising attract and engage target audiences
  • Identify ways to use text-message campaigns successfully

Related Training:

These courses are are powered by Mindset Digital, ABA’s exclusive digital media e-learning partner.

This course applies to the Foundational Certificate in Bank Marketing.

ABA Certifications: 1.5 CFMP

The New York Bankers Association is a Local ABA Training Provider.

NYBA Professional Development at (212) 297-1679 or
Enroll Online
Member $129
Non-Member $179

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To license this course for multiple learners, contact NYBA Professional Development.