Find Your Audience
ABA SELF-PACED ONLINE TRAINING
Learn about the variety of ways to reach customers and prospects, and how to combine digital ad options for maximum effect.
- Search Ads: Get Found
- Display Ads: Make an Impression
- Video: Capture Attention
- Apps: Engage Audiences
- Text Campaigns: Think Mobile
- Describe key attributes, benefits, and metrics associated with: search ads, display ads, and video campaigns
- Explain how apps and in-app advertising attract and engage target audiences
- Identify ways to use text-message campaigns successfully
These courses are are powered by Mindset Digital
, ABA’s exclusive digital media e-learning partner.
This course applies to the Foundational Certificate in Bank Marketing.
The New York Bankers Association is a Local ABA Training Provider.
NYBA Professional Development at (212) 297-1679