Build Your Campaign


The majority of consumers go online before making a purchasing decision, and some only use their phone to buy everything from groceries to financial services. Learn how to reach the digital consumer by understanding what works and what doesn’t in digital campaigns.

Audience: Marketing professionals.

Modules Include:

  • Campaign Goals: Craft Your Objective
  • Campaign Types: Explore Options
  • Targeting: Find Your Customers

Learning Objectives:

  • Connect common marketing goals with digital marketing strategies
  • Describe common digital marketing campaign approaches
  • Select from a variety of targeting options to reach intended audiences

Related Training:

ABA Certifications: 1.0 CFMP

These courses are are powered by Mindset Digital, ABA’s exclusive digital media e-learning partner.

The New York Bankers Association is a Local ABA Training Provider.

NYBA Professional Development at (212) 297-1679 or
Enroll Online
Member $129
Non-Member $179

Full Course List

Print Registration Form
To license this course for multiple learners, contact NYBA Professional Development.