Marketing Planning
4-WEEK INSTRUCTOR-FACILITATED ONLINE COURSE
This foundational course develops skills for preparing a comprehensive strategic marketing plan that follows best practices. Learn how to assess customers and trade area opportunities. Discover ways to integrate this information into a situational analysis – then create an action plan and develop a budget.
Learning Objectives:
- Take a deep dive into customer and market research, market segmentation, and product focus
- Define the structure for marketing objectives and goals
- Understand the sequence for creating vision, mission, values and a competitive advantage
- Identify the best path for documenting marketing plans
Easy Registration: Call
212-297-1679 or
212-297-1666 to enroll by phone.
Audience: For new bank staff with marketing responsibility, employees interested in taking an active role in the management of bank marketing, and marketing professionals new to the banking industry.
Related Training:
- Marketing in Banking
- Marketing Management
ABA Certifications: 15 CFMP
The New York Bankers Association is a Local ABA Training Provider.
Questions: NYBA Professional Development at
212-297-1679 or
[email protected].