Marketing Planning

4-WEEK INSTRUCTOR-FACILITATED ONLINE COURSE

This foundational course develops skills for preparing a comprehensive strategic marketing plan that follows best practices. Learn how to assess customers and trade area opportunities. Discover ways to integrate this information into a situational analysis – then create an action plan and develop a budget.

Learning Objectives:

  • Take a deep dive into customer and market research, market segmentation, and product focus
  • Define the structure for marketing objectives and goals
  • Understand the sequence for creating vision, mission, values and a competitive advantage
  • Identify the best path for documenting marketing plans
Easy Registration: Call 212-297-1679 or 212-297-1666 to enroll by phone.  

Audience: For new bank staff with marketing responsibility, employees interested in taking an active role in the management of bank marketing, and marketing professionals new to the banking industry.

Related Training: 
  • Marketing in Banking
  • Marketing Management
ABA Certifications: 15 CFMP

The New York Bankers Association is a Local ABA Training Provider.

Questions:
NYBA Professional Development at 212-297-1679 or education@nyba.com.