Marketing Management

4-WEEK INSTRUCTOR-FACILITATED ONLINE COURSE

Marketing Management examines management activities from ongoing brand management to public relations and digital marketing to return on investment. Understanding the practices needed to prioritize projects, assess performance and balance resources will enhance your marketing success. To be an active contributor on a marketing team you must have working knowledge of marketing management.

Learning Objectives:

  • Identify the key management areas assigned to marketing
  • Clarify the purpose and benefit of public relations
  • Explain the importance of data management and direct marketing
  • Examine activities that improve customer experience management
  • Evaluate how to assess your return on marketing investment
Easy Registration: Call 212-297-1679 or 212-297-1666 to enroll by phone.  

Audience: This is a foundation course to examine the knowledgebase and management skills required to manage the marketing activities at a financial institution. It is designed for employees interested in taking an active role in the management of bank marketing.

Related Training: 
  • Marketing Planning
  • Marketing in Banking
ABA Certifications: 15 CFMP

The New York Bankers Association is a Local ABA Training Provider.

Questions:
NYBA Professional Development at 212-297-1679 or education@nyba.com.