Marketing in Banking


This four-week long, entry-level course builds a strong foundation for grasping bank marketing functions. Dive into the core responsibilities of bank marketing, examine how marketing may be structured, know the regulations affecting bank marketing activities, and discover how to assess financial performance.

Learning Objectives:

  • Clarify the role of marketing in bank performance management
  • Identify the core responsibilities typically assigned to marketing
  • Understand how to review a bank’s balance sheet and income statement
Easy Registration: Call 212-297-1679 or 212-297-1666 to enroll by phone.  

Audience: For new bank staff with marketing responsibility, employees interested in discovering the role of marketing within a financial institution, and marketing professionals new to the banking industry.

Related Training: 
  • Marketing Planning
  • Marketing Management
ABA Certifications: 15 CFMP

The New York Bankers Association is a Local ABA Training Provider.

NYBA Professional Development at 212-297-1679 or