The Biggest Users: Gen X on Social Media

how-much-of-total-media-time-men-women-spend-on-social-mediaAccording to the latest Nielsen Social Media Report, Generation X (ages 35-49) use social media for an average of seven hours each week, surprisingly outpacing Millennials by about an hour. And most of the Gen X social media users are females, who are likely using Facebook and Twitter while watching primetime television. As companies struggle to reach Generation X online, Sean Casey, President of Nielsen Social, says “using multiple devices at once is the new normal, and reaching out while this group is watching tv is vital to capturing their attention.” Learn more.