2008 Communications Survey

 

 

 

 

 

 

 

Thank you for taking the time to share with us your insights and your suggestions regarding NYBA's communications program. Our ultimate purpose in conducting this survey is to better serve our membership. It has been more than a decade since the last comprehensive review of our communications program and we look forward to enhancing our service, based on the feedback you provide.
                                                                                                           
 Sincerely,
                                                                                  Michael P. Smith
                                                                                  President & CEO
                                                                                  New York Bankers Association

 

Name

Bank



Listed below are some of the publications, both print and electronic, provided to NYBA members. For each one, there is a series of questions.

1. Daily News Digest
- Daily morning email with briefs on the morning's banking, economic and political news
     A. Do you receive the Daily News Digest in your inbox every morning?
         Yes    No

     B. How useful is the Daily News Digest to you? (1 is not useful at all; 10 is very useful)
         1 2 3 4 5 6 7 8 9 10

     C. Are the contents of the Daily News Digest complete?
         Yes    No (If No, please explain in the space below what you wish to see added)
         

     D. Do you forward the Daily News Digest to others in your organization?
         Yes     No

     E. Any additional comments/suggestions about the Daily News Digest?
        

2. Friday's News - Weekly email/fax with government relations news of the week
     A. Do you receive Friday's News via email on Fridays?
         Yes     No

     B.  Do you receive Friday's News via fax on Fridays?
         Yes      No

     C. How would you prefer to receive Friday's News?
         Email    Fax     Both

     D. How useful is Friday's News to you? (1 is not useful at all; 10 is very useful)
         1 2 3 4 5 6 7 8 9 10

     E. Is Friday's News timely?
         Yes      No

     F. Is the content of Friday's News complete and relevant to your needs?
         Yes       No (If No, please explain in the space below what you wish to see changed)
         

     G. Do you find the format of Friday's News easy to read?
         Yes        No

     H. Do you forward Friday's News to others in your institution?
         Yes        No

     I. Any additional comments/suggestions about Friday's News?
       

3. NYBanker - bimonthly, color magazine sent via U.S. Mail
     A. Do you receive NYBanker approximately every two months?
         Yes        No

     B. How useful is NYBanker to you? (1 is not useful at all; 10 is very useful)
         1 2 3 4 5 6 7 8 9 10

     C. Is the content of NYBanker complete and relevant to your needs?
         Yes       No (If No, please explain in the space below what you wish to see changed)
         

     D. Would you read NYBanker is it was in electronic format only?
         Yes        No

     E. Do you share NYBanker with others in your institution?
         Yes         No

     F. Would you support or oppose NYBA selling advertising in NYBanker to offset some of the
         production and mailing costs?
         Support    Oppose

     G. Any additional comments/suggestions about NYBanker?
       

4. Bank Law Digest - Quarterly update on legal issues sent via U.S. Mail
     A. How useful is Bank Law Digest to you?(1 is not useful at all; 10 is very useful)
         1 2 3 4 5 6 7 8 9 10

     B. Is the content of Bank Law Digest complete and relevant to your needs?
          Yes       No (If No, please explain in the space below what you wish to see changed)
         
       
     C. Would you read Bank Law Digest if it was in electronic format only?
         Yes         No

     D. Do you share Bank Law Digest with others in your institution?
         Yes         No

     E. Any additional comments/suggestions about Bank Law Digest?
       

5. NYBA's Website - www.nyba.com
     A. Have you ever visited www.nyba.com?
         Yes         No

     B. If yes, how often would you say you visit the website?
         Daily      Weekly      Monthly     Occasionally     Once

     C. How useful is the website to you?
(1 is not useful at all; 10 is very useful)
         1 2 3 4 5 6 7 8 9 10
 
     D. Is the website easy to navigate?
         Yes         No (If No, please explain in the space below what you wish to see changed)
         

     E. Is the content of the website complete and relevant to your needs?  
           Yes       No (If No, please explain in the space below what you wish to see changed)
         

     F. Do you use the "Members Only" area of the website?
          Yes         No
   
     G. Several times each year, NYBA President Mike Smith asks NYBA members and their
         employees to participate in grassroots campaigns at the state and federal levels
         via the automated letter-writing site on NYBA's website. Do you participate...
         Always     Usually      Sometimes     Never

     H. If you do not always or usually participate in NYBA's online grassroots campaigns, why
         don't you?
        


    
I. Do others in your institution use www.nyba.com?
         Yes         No


     J. Do you like the current design of the website or do you think it needs to be redesigned?
        Like current design       Redesign website

    
K. Any additional comments or suggestions about the website?
        


6.  NYBA Profit Solutions Division Marketing -  a variety of mailings and emails from NYBA's
     entities promoting various products and services
     A. Do you receive regular mailings and emails on NYBA-endorsed products and services?
         Yes, mailings      Yes, emails     Yes, both     No

     B. How useful is the information to you? (1 is not useful at all; 10 is very useful)
         1 2 3 4 5 6 7 8 9 10

     C. Do the materials you receive encourage you to consider the products and services for your
         institution?
         Frequently        Occasionally       No
    
     D. Would you say that these emails and mailings are well designed or do you think they should
         be redesigned to be more useful to you?
         Well-designed    
  Need to be redesigned

     E. What is your preferred mode of receiving information on these kinds of products and
         services? (Check all that apply)
         Email        U.S. Mail        Personal Visit

     F. Any additional comments/suggestions about NYBA Profit Solutions Division marketing
        materials?
       

        
7. NYBA Professional Development Materials - a variety of mailings and emails from NYBA
    providing information on a wide range of professional development programs offered by and
    through NYBA.
   
    A. Do you receive regular mailings and emails from NYBA about professional development
        programs, including schools, seminars, conferences, and AIB?
        Yes, mailings       Yes, emails       Yes, both      No

     B. How useful is the information to you? (1 is not useful at all; 10 is very useful)
         1 2 3 4 5 6 7 8 9 10

     C. Do the materials you receive encourage you to consider these programs for your
         institution?
         How useful is the information to you? (1 is not useful at all; 10 is very useful)
         Frequently      Occasionally      No

      D. Would you say that these mailings and emails are well-designed or do you think they should
         be re-designed to be more useful to you?
         Well-designed      Need to be re-designed

     E. Any additional comments/suggestions about NYBA's professional development marketing
        materials?
       

8. NYBA Major Meetings Marketing Materials - A variety of mailings and emails from NYBA
    providing information and registration materials for upcoming meetings, such as the Annual
    Convention, the Annual Meeting & Legislative Conference in Albany, the Annual Washington
    Visit, etc.
   
     A. Do you receive regular mailings and emails from NYBA about upcoming NYBA conventions,
         meetings, conferences, lobbying days, etc?
         Yes, mailings      Yes, emails     Yes, both     No

     B. How useful is the information to you? (1 is not useful at all; 10 is very useful)
         1 2 3 4 5 6 7 8 9 10

     C. Would you prefer to receive these materials via email or fax?
         Email     Fax      U.S. Mail       All

     D. Would you say that NYBA mailings and emails promoting these events are well-designed or
         do you think they should be re-designed to be more useful to you?
          Well-designed      Need to be re-designed

     E. Does the location of the Annual Convention influence your decision on attending?
         Yes     No

     F. If yes, where would you like upcoming Conventions to take place?
        

     G. Any additional comments/suggestions about NYBA's major meeting marketing materials?
       
    
9. General Questions

    
A. How would you rate the overall communications outreach efforts by NYBA in serving you and
         your institution?
         Excellent     Very Good     Good     Fair     Poor

     B. Does NYBA communicate with you and your institution too much, too little, or about the right
        amount?
         Too much     Too little     About the right amount

     C. What is the single most important thing NYBA can do to improve its communications efforts
         with members?
        

     D. Does your institution have web conferencing ability?
         Yes     No

     E. If yes, how often do you use it?
         Regularly     Occasionally     Rarely

     F. If you do not have web conferencing ability, are you interested in obtaining that ability or
        learning more about it?
        Yes, interested in obtaining it
        Yes, interested in learning more
        No, not interested

     G. Do you have video conferencing ability?
         Yes     No

     H. Would you be receptive to holding NYBA Committee meetings via video conferencing
         occasionally?
        Yes     No

     I. Any additional comments/suggestions about NYBA's communications with NYBA members and
        how they can be improved?
 
      

      Thank you!


 

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