New York Bankers Association

Marketing in a Digital World

Self-paced online courses: ABA Online Training   

Price: $899 members; $1,199 non-members for full suite of courses below
Or, enroll in individual components by clicking course titles
Print Registration Form | Enroll Online Now: Members | Non-members
This course is also available at discounted prices under an annual license.  Call or email for details.


Your current and prospective customers are spending more time online and using social media to research and compare everything from bananas to banks. And they’re more distracted than ever.

Marketing in a Digital World shows you how to break through the noise and reach your target audiences. You’ll learn to leverage Facebook, LinkedIn, and Twitter to expand your reach and build your bank’s brand. You’ll explore the latest strategies for crafting digital campaigns, including optimizing for search and which paid options can best engage your target audiences. Examples of successful campaigns by other financial institutions make it easy to put your ideas into action.

Audience
Marketing professionals.

Course List

The courses in Marketing in a Digital World include:

These courses are are powered by Mindset Digital, ABA’s exclusive digital media e-learning partner.

The New York Bankers Association is a Local ABA Training Provider.

Questions: NYBA Professional Development at (212) 297-1679 or elegg@nyba.com.