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ABA
School of Bank Marketing and Management
May 15-22,
2012 • Southern Methodist University, Dallas, TX
Application
/ Faculty
/ CFMP Certification
Just Added --
Justification
Toolkit!
 The
ABA School of Bank Marketing and Management is the only national
school of its kind for bank marketers. Learn from an unmatched faculty
of industry experts and practitioners. The impact-driven curriculum provides
a solid foundation in marketing principles and management
practices.
With increased competition from
traditional banks, brokerage houses and online financial services
providers, marketing has become more important than ever. Gain
the skills you need to develop and execute successful strategic
marketing campaigns to increase your bank's visibility and
contribute to the bottom line.
Course Curriculum and
Schedule
The ABA School of Bank Marketing and Management is a
two-year program delivered one week a year. After successfully
completing Year I requirements, students are automatically enrolled in
Year II. To graduate, students must also complete several
between-session assignments, including a marketing plan or research
report, under the guidance and direction of faculty advisors comprised
of distinguished marketing professionals.
Click on the links below to view specific
course content and class schedules:
Curriculum Year
One Sample
Year One Schedule
Curriculum
Year Two
Sample
Year Two Schedule
Who Should Attend
- Marketing Directors and Staff
- Training Specialists
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- Database Marketers
- Product Managers
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Additional Information
Admission Requirements
Admission to the School of Bank Marketing and Management is open to
individuals associated with a financial institution or service
organization eligible for membership in the ABA Marketing Network or the
American Bankers Association. Admission is based on the following
requirements:
- Two or more years of experience in
financial services marketing, or a Baccalaureate degree with a
business, economic or marketing related major.
Tuition
The tuition fees per year cover all coursework, materials, most meals
on-site, and are the same for Year I and II. Tuition does not include hotel
accomodations. Note: The applicant must be an ABAMN member to receive
the ABAMN Member rate.
| ABA Bank Member $2,945 |
ABAMN Member
$2,945 |
Non-Member $3,945 |
Team
Discounts - Send a team of two or more and save!
2-3 attendees save 5% off tuition
4-10 attendees save 10% off tuition
11+ attendees save 15% off tuition
ABA Marketing Network
A membership in the ABA Marketing Network will provide you with
the support and information you need to succeed in the business of
financial services marketing. ABAMN provides many resources for
SBMM students, such as a selection of free SBMM graduate student
marketing plans or research papers. To learn more about membership,
contact the ABAMN Membership Manager at (202) 663-5378 or visit the ABA
Marketing Network.
Hotel
Accommodations
Accommodations are
not included in the tuition and participants are responsible for
arranging and paying for their own housing.
The ABA has arranged for discounted rates of $117.00 single/
$129.00 double occupancy plus tax at the Radisson Hotel Central Dallas.
Call 214-750-6060 or 800-333-3333 to make your hotel
reservations directly with the hotel and mention you will be
attending the ABA School of Bank Marketing and Management.
Reservations must be made by April 27, 2012 to
receive the discounted room rate. After this date rooms are subject to
availability and prevailing rates will apply. All reservations must be
guaranteed with a deposit equal to one night's stay. Valid Visa,
MasterCard, American Express or Discover with number and expiration date
are acceptable. If you do not have a major credit card, full payment for
the first night is the required deposit within 10 days of making your
reservation. Hotel check-in time is 3:00 pm and checkout time is 12:00
pm.
Cancellation and Refund Policy
If you cancel after acceptance, you may transfer your confirmed place to
a future session for the same school or to another qualified candidate
from you institution. If you cancel more than 30 days before the start
of the session, you will receive a tuition refund less a $350 processing
fee. If you cancel 16-30 days before the start of the session, you will
receive a tuition refund of 50%. If you cancel less than 16 days before
the start of the session you are not eligible for a refund. All
cancellations must be made in writing to the Program Director.
| What our attendees are
saying... |
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"The School has been one
of the most valuable learning experiences of my career. The
opportunity to network and share information in and out of the
classroom is tremendous,
and continues long after graduation!" -- Chris
Russell, Vice President, Marketing Director, First Community
Bank of Palm Beach County
"Having been in bank
marketing for 13 years when I enrolled in the School of Bank
Marketing and Management, I feared a lot of the information
would be repetitive for me. How wrong I was! No matter how many
conferences you've attended, you'll learn more at the ABA School
of Bank Marketing and Management than all the conferences
combined. The most important part of the school to me was the
emphasis on profitability and management. I'm much more
confident about my marketing decisions and my credibility within
the bank has gone way up!" -- Donna Kimes,
Vice President of Marketing, Farmers and Merchants Bank
"I can now intelligently
talk with management about spread, ROE, our income and expense
statements, and pricing strategy. Year Two of the ABA School of
Bank Marketing and Management took me to a whole new level, and
made me so much more promotable within our bank group. With
training, I think I could tackle most anything. Thanks for
making that possible!" -- Tiffanie Conchola,
Marketing Director, Arvest Bank
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"An
investment
in knowledge
always pays
the best
interest."
Benjamin
Franklin
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