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UNDERSTANDING BANK PRODUCTS
(2008)
Faced with stiff competition and a growing emphasis on quality customer
service, bank employees cannot be passive and wait for customers to ask
for products and services that would benefit them. This course
provides the information needed to understand banking products,
recognize when a client has a need and then suggest the appropriate
product to fill the needs of both consumer and small business customers.
Understanding Bank Products covers Consumer Banking, Small
Business Banking and Trust Product and Services. Concise,
to-the-point descriptions - checking and savings accounts, retirement
accounts, insurance services, equipment leases, personal trust services,
and more - helps you quickly teach the essentials. Also, because
customers buy the benefits of bank products and not their features, the
course distinguishes between features and benefits of bank products so
that your employees can explain the benefits to your customers.
Recommended Instructional Hours: 15
Textbook, (c) 2008
Catalog #3004895
$54 members; $85 non-members
Instructor's Manual, (c) 2008
Catalog #3004896
$54 members; $85 non-members
Publication Order Form
For further information, call NYBA
Education at (212) 297-1679.
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