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AIB SALES MANAGER CERTIFICATE
Course Description:
This course will provide skill development appropriate for a sales leader.
Participants will learn both sales and management skills.
Certificate:
Participants who successfully complete this course and either complete the
Banking Today course or have three years experience in the banking industry will
receive the ABA/AIB Sales Manager Certificate.
Audience:
This course is designed for people who are responsible for the sales function in
a bank, whether or not they have salespeople reporting directly to them.
Learning Objectives:
After successfully completing this program, you will be able to:
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Use a systematic method for establishing a portfolio of new
and existing clients
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Provide ongoing coaching motivation to support the sales
team
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Plan and execute a successful sales campaign focused on one
product or a small group of products
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Utilize techniques for hosting sales seminars and optimize
sales opportunities at other events
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Use non-monetary and small-dollar-value awards to recognize,
reward, and motivate employees toward continued and improved performance
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Recognize ethical behavior in banking from a personal and
organizational perspective
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Plan an organized, audience-focused oral presentation
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Effectively lead meetings and use them as opportunities to
communicate, solve problems, and make decisions
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Segment accounts in order to market appropriate products and
services to the bank’s most profitable customers
Credit:
AIB: 3.75
Delivery Method:
For further information, please call NYBA
Education at (212) 297-1679. |
