AIB Overview     AIB Online     AIB Online Schedule     ABA eLearning     AIB Diplomas MARKETING FINANCIAL SERVICES Course Description:  Marketing Financial Services looks at what motivates customers to purchase financial services and teaches participants how to develop a successful marketing plan. Delivery Methods: Instructor-led online course - AIB Online Overview   Course Start Dates     Enroll Online       Print Registration Form Price $425 NYBA or ABA Members/$525 Non-Members $7.50 shipping/handling fee is added to AIB Online Courses with textbooks.  Length 16 Weeks Course Credits AIB: 3.0; ACE: See below Prerequisites None Required Software Adobe Acrobat Reader; Microsoft Internet Explorer Browser 7.0 or Mozilla Firefox 2.0 or higher Textbook Marketing Financial Services, 7th Edition, 2009.   Course fee includes textbook. Self-Study - AIB Self-Study $300 members; $400 non-members (text must be purchased separately) Classroom Training - Textbooks Purchase textbooks for in-bank or classroom training.  Call 212-297-1679 to discuss earning AIB credit for in-bank courses. Audience:  All bank personnel responsible for conceiving or carrying out any phase of a bank's marketing efforts, including bank personnel in customer-contact and operations positions, management trainees, and persons entering banking at the mid-management level. Learning Objectives:  After successfully completing this program, you will be able to: Recognize consumer motivation and buying behavior Integrate public relations, advertising, sales promotion, selling, and service distribution functions in your bank's overall marketing plan Conduct situation analysis and formulate a master marketing strategy Monitor and evaluate performance ACE College Credit Recommendation:  In the lower division baccalaureate/associate degree category, 3 semester hours in Banking or Bank Marketing Questions: Call NYBA Professional Development at 212-297-1679 or elegg@nyba.com. The New York Bankers Association is a Local ABA Training Provider.