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SUCCESSFUL SALES CAMPAIGNS
Self-paced
online course -
ABA
eLearning
(length: 2 hours)
Price: $95 members; $130 non-members
Print
Registration Form Enroll
Online
This course is also
available at discounted prices under an annual license. Call or email
for details.
Audience: Any banking professionals who currently take part
in sales campaigns.
Learning Objectives:
After completing this course,
students will be able to:
·
Use
demographic information to match bank products to the client base.
·
Develop a
sales campaign that captures the attention of the bank's clients.
·
Identify the
regulatory limits of bank product advertising.
·
Prepare bank
personnel for the sales campaign.
·
Create and
maintain enthusiasm for the sales campaign.
·
Use creative
methods to track the progress of the campaign.
·
Evaluate the
results of the promotion after it has ended.
Prerequisites: A basic understanding of the sales process and
knowledge of banking and financial products recommended.
Course Credit: AIB: 0.25; ICB: 0.0
For further information, please call Elisa Legg at
212-297-1679 or elegg@nyba.com.
The New York Bankers
Association is a Local ABA Training Provider.
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