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AIB - SUCCESSFUL SALES CAMPAIGNS
Course Description:
In Successful Sales Campaigns, students will learn to effectively run a
sales campaign using step-by-step techniques for involving each staff
member in various aspects of the sales campaign. Students will learn how
to set campaign objectives and use demographic information to help
identify clients who are in need of the product that is being promoted.
The course also provides students with methods to handle working on
simultaneous campaigns, and for shopping competitive banks and
incorporating this into campaign methods.
Audience:
Any banking professionals who currently take part in sales campaigns.
Learning Objectives:
After completing this course, students will be able to:
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Use demographic information to match bank products to
the client base.
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Develop a sales campaign that captures the attention
of the bank's clients.
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Identify the regulatory limits of bank product
advertising.
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Prepare bank personnel for the sales campaign.
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Create and maintain enthusiasm for the sales campaign.
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Use creative methods to track the progress of the
campaign.
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Evaluate the results of the promotion after it has
ended.
Prerequisites:
A basic understanding of the sales process and knowledge of banking and
financial products recommended.
Course Credits:
AIB - 0.25;
CEU - 0.5 Delivery Methods:
This course is available in the following formats:
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