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SUCCESSFUL SALES CAMPAIGNS


Self-paced online course - ABA eLearning  (length: 2 hours)
Price: $95 members; $130 non-members  
Print Registration Form     Enroll Online
This course is also available at discounted prices under an annual license.  Call or email for details.

Audience:  Any banking professionals who currently take part in sales campaigns.

Learning Objectives:  After completing this course, students will be able to:

·         Use demographic information to match bank products to the client base.

·         Develop a sales campaign that captures the attention of the bank's clients.

·         Identify the regulatory limits of bank product advertising.

·         Prepare bank personnel for the sales campaign.

·         Create and maintain enthusiasm for the sales campaign.

·         Use creative methods to track the progress of the campaign.

·         Evaluate the results of the promotion after it has ended.

Prerequisites:  A basic understanding of the sales process and knowledge of banking and financial products recommended.

Course Credit:  AIB: 0.25; ICB: 0.0

For further information, please call Elisa Legg at 212-297-1679 or elegg@nyba.com

The New York Bankers Association is a Local ABA Training Provider.

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