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AIB - SUCCESSFUL SALES CAMPAIGNS
Delivery Methods: This
course is available in the following formats:
Self Paced course: ABA eLearning
Price: $95 members; $130 non-members ENROLL NOW
Handbook and
Trainer's Guide - Tools for in-house training
Course Description: In Successful Sales Campaigns, students will
learn to effectively run a sales campaign using step-by-step techniques for
involving each staff member in various aspects of the sales campaign.
Students will learn how to set campaign objectives and use demographic
information to help identify clients who are in need of the product that is
being promoted. The course also provides students with methods to handle
working on simultaneous campaigns, and for shopping competitive banks and
incorporating this into campaign methods.
Audience: Any banking professionals who currently take part
in sales campaigns.
Learning Objectives:
After completing this course,
students will be able to:
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Use
demographic information to match bank products to the client base.
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Develop a
sales campaign that captures the attention of the bank's clients.
·
Identify the
regulatory limits of bank product advertising.
·
Prepare bank
personnel for the sales campaign.
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Create and
maintain enthusiasm for the sales campaign.
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Use creative
methods to track the progress of the campaign.
·
Evaluate the
results of the promotion after it has ended.
Prerequisites: A basic understanding of the sales process and
knowledge of banking and financial products recommended.
Course Credit: AIB: 0.25; ICB: 0.0
For further information, please call Elisa Legg at
212-297-1679 or elegg@nyba.com.
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