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AIB - EVENT BASED SELLING
Course Description:
Event Based Selling will focus on using group events as a
marketing tool to promote sales. Students will learn how to target their
market, plan group events, and use networking techniques to increase the
number of business contacts made at group events.
Audience:
Those bankers whose responsibilities include attending, participating
in, or hosting community-based group events. Students should have a
working knowledge of their institution’s products and services.
Learning Objectives:
After completing this course, students will be able to:
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Identify group event opportunities within their
market.
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Identify common characteristics within groups
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Identify common financial needs within groups.
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Identify networking strategies to increase the number
of contacts made at group events.
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Maximize sales opportunities gained through group
events. Create an action plan and timeline for hosting a group event.
Delivery Methods:
This course is available in the following formats:
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