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AIB - EVENT BASED SELLING
Delivery Methods: This
course is available in the following formats:
·
ABA eLearning Self Paced course
Price: $95 members; $130 non-members ENROLL NOW
·
Handbook and
Trainer's Guide -
Tools for in-house training
Course Description: Event Based Selling will focus on using group events as a marketing
tool to promote sales. Students will learn how to target their market, plan
group events, and use networking techniques to increase the number of
business contacts made at group events.
Audience: Those bankers whose responsibilities include
attending, participating in, or hosting community-based group events. Students
should have a working knowledge of their institution’s products and
services.
Learning Objectives:
After completing this course,
students will be able to:
·
Identify
group event opportunities within their market.
·
Identify
common characteristics within groups
·
Identify
common financial needs within groups.
·
Identify
networking strategies to increase the number of contacts made at group
events.
·
Maximize
sales opportunities gained through group events. Create an action plan and
timeline for hosting a group event.
For further information, please call Elisa Legg
at 212-297-1679 or elegg@nyba.com.
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