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EVENT BASED SELLING
Self-paced
online course -
ABA
eLearning
(length: 1 hour)
Price: $95 members; $130 non-members
Print
Registration Form Enroll
Online
This course is also
available at discounted prices under an annual license. A Learning
Extension is available for this course. Call or email for
details.
Course Description: Event Based Selling will focus on using group events as a marketing
tool to promote sales. Students will learn how to target their market, plan
group events, and use networking techniques to increase the number of
business contacts made at group events.
Audience: Those bankers whose responsibilities include
attending, participating in, or hosting community-based group events. Students
should have a working knowledge of their institution’s products and
services.
Learning Objectives:
After completing this course,
students will be able to:
·
Identify
group event opportunities within their market.
·
Identify
common characteristics within groups
·
Identify
common financial needs within groups.
·
Identify
networking strategies to increase the number of contacts made at group
events.
·
Maximize
sales opportunities gained through group events. Create an action plan and
timeline for hosting a group event.
For further information, please call Elisa Legg
at 212-297-1679 or elegg@nyba.com.
The
New York Bankers Association is a Local ABA Training Provider.
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