Event Based Selling  

AIB - EVENT BASED SELLING

Course Description: 
Event Based Selling will focus on using group events as a marketing tool to promote sales. Students will learn how to target their market, plan group events, and use networking techniques to increase the number of business contacts made at group events.

Audience:  Those bankers whose responsibilities include attending, participating in, or hosting community-based group events. Students should have a working knowledge of their institution’s products and services.

Learning Objectives:  After completing this course, students will be able to:

  • Identify group event opportunities within their market.

  • Identify common characteristics within groups

  • Identify common financial needs within groups.

  • Identify networking strategies to increase the number of contacts made at group events.

  • Maximize sales opportunities gained through group events. Create an action plan and timeline for hosting a group event.

Delivery Methods:  This course is available in the following formats:

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