Course Demos     Log Into ABA eLearning     AIB Overview     AIB Online Courses     AIB Textbooks EVENT BASED SELLING Self-paced online course - ABA eLearning  (length: 1 hour) Price: $95 members; $130 non-members Print Registration Form     Enroll Online This course is also available at discounted prices under an annual license.  A Learning Extension is available for this course. Call or email for details. Course Description:  Event Based Selling will focus on using group events as a marketing tool to promote sales. Students will learn how to target their market, plan group events, and use networking techniques to increase the number of business contacts made at group events. Audience:  Those bankers whose responsibilities include attending, participating in, or hosting community-based group events. Students should have a working knowledge of their institution’s products and services. Learning Objectives:  After completing this course, students will be able to: ·         Identify group event opportunities within their market. ·         Identify common characteristics within groups ·         Identify common financial needs within groups. ·         Identify networking strategies to increase the number of contacts made at group events. ·         Maximize sales opportunities gained through group events. Create an action plan and timeline for hosting a group event. For further information, please call Elisa Legg at 212-297-1679 or elegg@nyba.com.  The New York Bankers Association is a Local ABA Training Provider.