Leveraging LinkedIn
ABA SELF-PACED ONLINE TRAINING
LinkedIn plays an important role in how you are perceived professionally. Learn how to leverage this high-traffic destination with a LinkedIn profile that truly reflects your professional brand and allows you to connect with prospects and customers.
Audience: Any bank employee who uses Facebook to promote the bank’s brand, products, and services.
Modules Include:
- Stand Out: Build a Powerful Profile
- Connect: Grow Your Network
- Tune In: Keep Up in a Busy World
- Share: Be a Thought Leader
- Reach Out: Promote Your Brand
Learning Objectives:
- Explain the best practices for creating accounts and content
- Identify strategies to connect with prospects, customers, and other professionals
- Leverage LinkedIn as a tool to stay informed
- Identify thought leadership strategies
- Identify approaches to extend branch reach and increase audience engagement
Related Courses:
This course applies to the Foundational Certificate in Bank Marketing.
ABA Certifications: 1.5 CFMP
These courses are are powered by
Mindset Digital, ABA’s exclusive digital media e-learning partner.
The New York Bankers Association is a Local ABA Training Provider.
Questions: NYBA Professional Development at
(212) 297-1679 or
[email protected].